BetterHomesandGardens

Better Homes and Gardens - April 2007
 

Anna began her design career in London where she worked as a freelance assistant on various television campaigns.  She helped to recreate scenes as interpreted by such noted directors as Stephan Friars and David Bailey.  It was her first introduction to the incredible appeal of creating fleeting vignettes.  Upon moving back to Manhattan she was hired by Clair Watson of the New York City Opera to help spruce up the image of their namesake resale shop.  Anna was a part of the team that successfully reshaped the store's retail image from thrift shop to vintage boutique.  Her unique window displays increased street interest (and banter) and sales went up markedly. Consequently, the shop received several nods from the likes of NY Observer and The NY Times. Anna's novel window designs, in particular, were noted by Time Out Magazine NYC, July 1996.

As a result of the publicity Anna was hired by Bergdorf Goodman under the esteemed Creative Director, Linda Fargo.  Bringing her own unique designs, Anna was contracted to help merchandise the store's famous holiday windows just before moving west. After reviewing Anna’s portfolio, Ms. Fargo (who had lived and worked in San Francisco) suggested she call upon Wasteland and Gumps when she arrived in the city.

…which she did. Anna made her way by freelancing at various stores about town. Combining her love of fashion, thrift and high end design Anna was able to create designs for : Wasteland, a famous haunt on Haight Street and the city’s largest vintage shop. Again, her fresh window designs drew attention and even more traffic into a store that was already popular for SF fashion plates.   Anna also came on board, as a window dresser for the opening of Diesel’s flagship store in SF.  The window displays were featured in Visual Merchandising and Store Design magazine, VMSD, July 1998 in an article pertaining to the cutting edge of “futro” design. It was at this time as well, that Anna looked up Gumps, the city’s reknown and historic department store.. Initially hired as part time freelancer for display and window dressing she was eventually hired in a full time position (1998-2001) as head table top designer. Her work included many of the major projects that Gumps was known for, including the Gumps Bridal event, Gumps Holiday and various designer/vender specific events.  She designed tabletops with top tier merchandise from Baccarat, Salviati, Snt Louie, Robert Kuo, William Yeoward, Christolfe to name just a few.

After 10 years in the field Anna took time out to raise a family. In the process of designing space for her children she found there was little originality, basically a void in the commercial approach to kids room décor. With the completion of her own kids rooms, an eclectic balance of thrift, funk, and that old display know how blossomed a new passion that has become Nest Interior. One of her first room designs was recognized and received an award in a contest sponsored by Bay Area Parent Magazine Oct.2005 Look for her designs this April 2007 in Better Home and Garden magazine  and the story goes from there…